HR tech has gone through a monumental change in terms of making the employee onboarding and employee training process smoother and faster. At one of the HR Tech conferences, Walmart said that this easy to use technology has proven to be a great adoption for HR. It provides an engaging learning experience for employees.
How many times have you wondered if a candidate will be an excellent worker or if they are just good at interviews? This technology enables HR and People teams to simulate a near real experience.
If you want to see how your candidate will handle a tricky customer on a shop floor or deal with a crisis, this technology can create that scenario for you. This gives you a chance to really see how your candidate reacts and gives them a chance to see if this is the kind of job they really want to do, too.
Today the technology is so humanized that it has made the recruitment process a lot easier and interesting through this technology. This technology is used by HR to simulate actual scenarios for employees and prepare them for real-world situations.
So what is this simple and easy-to-use technology that is helping HR operate at superhuman speed?
Coined as Immersive Learning Experiences(ILE), these are actual 360 Immersive Interactivities that work on Desktops, Mobiles and even VR Goggles. ILE is a powerful and cost-effective technology that helps the HR make onboarding process remarkably memorable and helps HR with the 3 most important R’s of employees – Recruitment, Retention and Reliability
The recent technological advancements have made it possible to integrate virtually simulated environments to make learning more effective. It has been proven that any learner is able to retain 80% of the subject taught when he/she is actively involved or engaged. Well, these Virtually simulated environments are now coined as “Immersive Learning Experiences” and it is now possible to experience the enormity of the universe and cellular complexity of living organisms by not leaving the classroom using this tech.
Imagine the power of your students sitting in a classroom being able to take a virtual tour of the Great barrier reef on their laptops or desktops. Or even better learn about the history behind the ancient archaeological sites, by virtually visiting the sites from the library. Imagine being present at Martin Luther King’s “I Have A Dream Speech” or accompanying Neil Armstrong on the first moon walk — it would be a lot more memorable than reading about it, right?
What the Research stats say about Immersive Learning Experiences?
Researchers at the Australian Research Council Centre of Excellence in Plant Energy Biology (PEB)are currently developing Virtual Plant Cell, the first interactive VR experience that is designed for use in the classroom. Learners explore the alien landscape of a plant cell. Wading through swampy cytosol, ducking and weaving around cytoskeletal fibers, and uncovering the secrets of the plant’s subcellular treasures: emerald green chloroplasts, where photosynthesis takes place, curious blobs of mitochondria, or a glimpse of DNA through a psychedelic nuclear pore.
The inner workings of the cell are grounded, allowing students to actively engage with the lesson’s content through meaningful tasks. They may work in pairs to give each other tours or create a photosynthetic production line. Using intuitive gestures, students grab carbon dioxide and water molecules from around the cell, feeding them to chloroplasts to produce glucose and oxygen. With all the ingredients for active learning, the Virtual Plant Cell should be a particularly effective teaching aid. Indeed, preliminary data suggests it may improve learning over traditional methods by 30%.
Immersive learning can do what traditional learning cannot. It not only shows a student what something is but also makes the student learn about how it happens. Human psychology differentiates between theoretical(what) and practical knowledge(how). In simple words, the best way to learn a skill is by implementing it in real life.
Experience creates Experts
Students can explore different careers first-hand by visiting the workplaces. For instance, a student who aspires to become surgeon can experience the interiors of an ICU and the equipments of a surgeon. The student can learn the complexity of a surgery by actually experiencing it without leaving the school lab.
The mind-blowing feature of immersive learning is that it makes learning fun and not dull, which helps a teacher have a better command over the students. The students interact with their peers which in turn helps them develop team building skills. Instructors nowadays don’t even need to write a single line of code to create immersive experiences for their students.
The objective of immersive learning is to create an experience, which triggers understanding and awareness among students. Immersive learning enables hands-on learning for students which makes the student actively participate in discussions and taking reflective actions in a safe and controlled environment.
The theory of constructivist-based learning, according to South African educator Dr. Seymour Papert, “is grounded in the idea that students learn by actively constructing new knowledge, rather than having information ‘poured’ into their heads.”
For example, in traditional learning, knowledge and meaning are transferred to students by their teachers. However, when a student is immersed in an interactive VR module we often hear, “NOW I understand what you are saying about chloroplast!” This is where constructivism plays a vital role as knowledge and meaning is coming from the student’s experience. So, in simple words, VR based immersive learning develops constructive learning for better understanding of the subject
Research suggests that immersive learning strengthens the connection between a student and a concept, therefore possibly heightening retention.
When students are in an immersive environment, they are far less prone to distractions such as classmates, phones, and so on. They are left to concentrate on that core concept.
It is about participating in the learning process and having actual/virtual experiences, and enjoying the process, which in turn should increases engagement and motivation within students.
How can Immersive Learning help teachers?
VR based immersive learning empowers teachers to make flexible additions to the curriculum and make necessary changes to their methodology of teaching. Possibility of attending to different styles of teaching is now a reality for teachers. This in-turn increases the pace of rapport building process with the students in a classroom. Teachers can now track a student’s understanding of the topics being taught using analytics which is not possible in traditional learning process. Constant assessment of VR analytics data allows a teacher to efficiently analyze, track and monitor the progress of a student, and also provide guidance and feedback to the students.
As interactive VR based learning encourages active participation, it becomes easy for teachers to identify possible gaps in understanding and attend to those issues in a timely manner, only if they are afforded that kind of data.
There is a frequent misconception that immersive learning in the VR will make the teacher’s job redundant. Far from it! One of the key components of immersive learning is that it allows the instructor to act as facilitator, freeing up time to work with struggling students, one-on-one. Allow students to connect with these difficult situations or concepts on their own, constructing their own pathways to understanding.
Experizer is a Web Based Authoring Tool that empowers you to build 360° Immersive Experiences quickly and easily. These 360° Immersive Experiences can be used for classroom Trainings, Virtual Tours, and even simple Assessments. With our “No programming anytime” approach you can simply select a pre-existing experience template, upload your content and publish it for Web, Mobile as well as VR glasses. And thanks to the Cloud, every 360° Immersive Experience that you create on Experizer is seamlessly available to all students within your classroom as well as all online audiences.
The Millennials are here. And the world is taking notice.
Millennials today make up the largest demographic group in the U.S. Comprising of 80 million people. Their expected spending is estimated to stand at $600 billion. Accenture predicts that this amount will rise to $1.4 trillion annually or 30% of total retail sales by 2020! The sheer size of this population makes them one of the most powerful influencers of the retail economy. Driven by experiences above everything else, marketing to the millennial customer has to all about creating memorable experiences…experiences that integrate seamlessly into their environment that they can positively associate with.
Having been born in the midst of the digital revolution, this generation is well conversant with technology. They are uniquely capable of integrating technology seamlessly into their lives and are comfortable viewing the world from their digital lens. Virtual Reality, or VR as it is more popularly knows, thus fits in comfortably in their narrative and is giving marketers new opportunities to evaluate the ways they connect with this demographic.
The meteoric rise of VR
VR has grown phenomenally over the past couple of years from a tool for entertainment and gaming to a revolutionary tool to connect with the users on a deeper level. Millennials, for example, not only look at VR for an elevated gaming experience but also as a necessary tool at work. A study conducted by Penn Schoen Berland shows that 58% of millennials preferred high-tech in-office perks like VR as opposed to the traditional ping pong tables or free snacks. 66% of millennials believe VR aids better training.
Owing to the numerous opportunities of applying VR to drive experiences, it is hardly a wonder that the VR market is growing at an exceptional pace. According to a Zion Market Research forecast, the global VR market that was valued at “$2.02 billion in 2016 is expected to reach 26.89 billion by 2022, growing at a CAGR of around 54.01% between 2017 and 2022”.
VR and the Millennial Customer – A Match Made in Heaven
Today’s marketers have had to sit up and take notice of this shiny and attractive new technology. Caught in the midst of an ever-evolving digital landscape, marketers have to look at creating experiences that attract the consumer and keeps them engaged with the brand. Being the technology savants they are, millennials are drawn to the highly immersive and intimate experiences curated by VR. Millennials are also on the constant lookout for authentic experiences and VR presents itself as the frontier to give them exactly that.
The quality of VR experiences are also becoming very high and are surpassing expectations of technology-oriented experiences. Marketers can now amplify brand experiences using VR. Honda, for example, released a 360-degree VR content that allowed the viewers not only view the new Honda Civic from inside but even allowed them to test drive it by playing a racing game. Ikea employed VR to build their interactive kitchen experience which allowed their customers to remodel their kitchens virtually.
VR also gives marketers the opportunity to enable ‘self-insertion’ into media. Though this is not a new trend as there have been many fiction authors who take the first-person account, for marketers VR gives them the opportunity to enable this for their consumers when experiencing their products. The growing sophistication of VR experiences is making sure that these experiences take the consumer from being a passive viewer to an active participant.
With VR, marketers can provide their consumers with access to things that they don’t usually have or help them experience something differently. Extreme sports, for example, is not something one can experience easily. But using VR, you can curate such an experience for the consumer. Adidas’s Climb a Mountain campaign is an excellent example of using VR for brand activation for Adidas TERREX products.
Why is VR Becoming a Dominant Reality Today?
VR is becoming an active contributor to marketing success as marketers are realizing its power to create deep, meaningful and engaging experiences. VR marketing also has received the nod of Social Influencers with 95% of social influencers being aware of this technology. This is important as millennials are heavily influenced by these influencers who comprise of bloggers, vloggers, Instagrammers etc. with 42% of millennials following influencers on social platforms. Social Influencers are today touted to be more influential marketers than even Hollywood celebrities! Clearly, attracting them for brand activation becomes essential for success.
The prohibitive cost of VR hardware was impeding towards VR adoption. However, with the price of VR headsets coming down, consumer interest in the same has increased. Smartphones too are coming armed with VR capabilities, making VR more ready for marketing.
The high cost of development for VR experiences was also preventing marketers from adopting it in their brand activation strategies. Along with being effort intensive and expensive, developing the right experiences was also time-consuming.
Today, however, the technology has matured and as its target audience has warmed up to it. It has also become much easier to create immersive virtual reality experiences without any programming. Marketers now have the capability to transform their content into immersive virtual experiences by using customizable, pre-defined templates and publish it for Web, Mobile as well as dedicated VR Glasses.
While VR was a futuristic dream a few years ago, today it is a reality. The future is here.
If you want to know how to create immersive VR experiences in a snap, try Experizer for FREE – https://www.experizer.com
With the eLearning market expected to be worth over $200 billion by 2024, modern technology like virtual reality (VR) is all set to completely transform the eLearning landscape – not just across corporates for skill enhancement but also as a robust learning tool across educational institutes. Through the use of realistic images, audios, and various other formats, VR provides an exceptional learning impact – and takes learning outside the boundaries of the traditional classroom.
Since learners can interact with an environment that replicates the real world, it ensures an extremely engaging learning experience. Today, VR holds unlimited opportunities for training: from basic manual process techniques all the way through to high-level executive leadership development in the workplace to continuous and uninterrupted learning in the academic sphere.
Here is how VR can enhance your eLearning:
1. Immersive: VR is used to deliver truly immersive virtual training experiences. Through the use of VR headsets and glasses, you can create an entirely real-world interactive world, attract learners to enroll for courses time and again and enable them to enjoy a higher interaction level. By providing an environment that authentically reflects the real-world environment, VR helps to provide some context and situate theoretical knowledge. Learners can be transported into a world where they can apply theoretical knowledge and hone their critical thinking skills.
2. Safe: Through VR, learners can not only learn aspects of their day-to-day tasks but also learn how to apply skills in real-life. This is especially true for employees working at risky, dangerous and accident-prone work sites. Through VR, you can train your employees on how to handle difficult tasks without the risk or the cost implications of placing them in a dangerous site or a remote destination, while simultaneously avoiding injuries and mitigating risks. In the mining industry, for instance, employees can be taken on a virtual tour of the mines. Since it’s dangerous to send employees to real-life mines unless they’ve been trained in them, VR makes it easy to train them on the hazards they will encounter down under – without actually putting them there. In another example, the Winterthur Gas & Diesel company uses virtual reality for training of the engine room crews at the Marine Power Academy Training Centre of Hudong Heavy Machinery Co. in China.
3. Realistic: The most common training need triggering the use of VR is to expose learners to a large range of realistic experiences. As classroom or eLearning provides learners very little freedom to practice the application of skills they’ve learned, VR allows them to practice what they’ve been taught with increased efficiency. For example, VR can be very effectively used to train employees on large-scale machinery such as a large extraction equipment or drilling machines without encountering any practical challenges.
4. Engaging: VR allows you to provide training content in a highly engaging manner. By simulating real-life scenarios directly onto standalone headsets, you can provide a 360-degree view of best practice techniques of across a range of topics – from hazardous onsite locations to flight simulators, medical practices to engineering processes – and instantly transport learners from the training room directly into an engaging experience. Whether you have a group of medical students learning the criticalities of a surgery, a team of engineers learning the nuances of a new product line, middle managers working on managing a retail warehouse or C-level executives taking an advanced management program, VR makes it easy to create any scene and truly engage learners within the training session. Students and employees can learn to deal with difficult situations with striking realism, and take role play and situational practice to a whole new level.
5. Convenient and cost-effective: In contrast to other training methods that involve the use of highly innovative training materials and learning resources – that are either limited or expensive to purchase in huge amounts – by modeling the real-world environment into a virtual world, VR is extremely convenient and cost-effective. Learners no longer have to travel to attend training courses and can help in saving training time and budget. Walmart employees, for instance, make use of VR to understand the frenzy that black Friday is. By virtually standing in the middle of all the madness, employees can prepare themselves for the swelling crowds and panic-driven shopping. Employees can also learn about customer service and understand the operational aspects of the store like how items should be stacked and arranged.
Enhance learning outcomes With the VR training market predicted to grow to $6.3 billion in 2022, the sensory-driven interactive environment that it offers is unmatched. By replicating experiential learning activities in the classroom environment, it delivers a good degree of reality – which cannot be achieved through text, audios, or videos. VR in eLearning provides the opportunity to quickly and easily build and distribute relevant, captivating scenarios that add a deeper level of understanding to drive self-directed learning in students and enhance the skills of employees, without significant time or financial investment.
In a fast-changing world, updating learning content to keep up with the times has become extremely critical. Since corporate training drives corporate advantage, if you don’t stay on top of the latest in the learning landscape, you stand the risk of a misinformed workforce, problems around compliance and issues scaling knowledge — which can ultimately damage your company and its reputation. On the other hand, impactful and engaging training can bring in massive enhancement in the workforce productivity. Given the fact that a majority of today’s workforce is made up of millennials, expectations from training have changed – today’s learning solutions need to be on-demand, accessible across devices and platforms, and highly immersive in addition to offering collaborative learning, and personalized experience.
Virtual Reality or VR is picking up immense steam in the corporate training space; reports suggest that by 2023, the AR ands VR market is set to reach $9.9 billion. By bringing real-life simulation into the classroom environment, VR is making training extremely immersive, engaging and interactive. Realistic simulations can help employees participate in role plays, understand the nuances of a particular job and make risk-free decisions. From placing employees in hard-to-reach and unfamiliar places to enabling interactive office tours, learning the nuances of operational tasks to providing safety drills, enabling risky situational demos to transparent risk assessments – the use cases of VR in corporate training are plenty, that can enable employees to carry out real-life tasks and receive real feedback.
Here are 5 reasons why VR is right for your corporate training: 1. Onboarding: VR also finds great application in the employee onboarding process. Since onboarding is the first experience of office life, with VR, you can provide new employees with an introduction to the company, take them on an office tour of the premises, enable them to view multiple business locations, meet their remote managers in real time, and much more – all this from their onboarding location or even from the comforts of their home, before they’ve even stepped foot in office. A company with a robust and effective onboarding process is more likely to have higher employee retention levels and productivity while making the process more efficient and enjoyable and reducing costs with a standardized process across locations.
2. Experiential learning: With experiential learning being one of the most effective ways to learn, VR aids in developing a range of business skills through practice. By providing a safe space to learn by experience, employees can develop skills across myriad jobs – from public speaking to sales, negotiation to networking – aspects that are rarely taught to employees. Since it is these simple enterprise skills are what managers look for in employees and that keep businesses running, VR enables you to bridge the skills gap and inculcate enterprise skills within your employees. With VR, employees can practice what they’ve learned in the courses through realistic simulations such as networking events, job interviews, and speaking in meetings and at conferences and receive instant feedback. For example, to hone public speaking skills, employees can record their speeches, and receive instant feedback on their communication skills, eye contact, use of filler words, pitch, pace, and more. Using this as a benchmark, they can further hone their skills and improve their scores.
3. Safety training: VR be used to develop on-the-job skills but also increase knowledge of occupational safety and avoid on-the-job accidents. Earlier, employees in risky manufacturing setting, mines and nuclear reactors would have to imagine a high-risk scenario and visualize how they would cope with it. However, VR removes the need to imagine a difficult situation and instead replaces it with realistic simulation. By placing employees in the high-risk situation, it enables an effective learning experience by training them in the most realistic way possible, without the situation actually happening in real life. For instance, oil companies can train employees on emergency exit procedures at their oil refineries. Employees can learn aspects of safety training in a risk-free virtual environment, make more informed decisions at a quicker rate and reduce the chances of mistakes in the real world – mistakes which could even be fatal.
4. Compliance training: VR can also be efficiently used for compliance training; by providing an immersive, repeatable experience, you can not only demonstrate compliance requirements but also reinforce the implications of non-compliance. Using role plays, employees can participate in compliance dilemmas and see how they would react, how well they understand the repercussions of their actions and the effects of non-compliance; you can then challenge workers on their knowledge, view their progress and identify strengths and areas for improvement. For example, for diversity and inclusion training, you can replicate real-life scenarios to minimize unconscious bias and enhance communication between employees when confronted with discrimination.
5. Leadership and Crisis Management: Gone are the days when managers could be trained on how to tackle crisis situations through a series of classroom sessions. Companies today can use the power of VR to create (almost) real-world situations and scenarios and teach the managers and business leaders about handling difficult situations and manage stress levels during the simulated crisis situations. This helps companies to truly prepare their top brasses for worst case situations.
Enhance employee skills
Most employees don’t look forward to corporate training – sitting in a boring classroom, staring at a huge desk of slides is not anyone’s cup of tea. With VR, you can bid adieu to boring and mundane training courses and a big hello to immersive simulations. The employees can safely make mistakes and learn from them and master critical skills with minimal risk to your business and operations. Whether you’re looking to train a new staff member, demonstrate a new product or looking to change a process across your organization – VR provides a realistic and safe training environment for better engagement and memory retention.